Darlie × Keung To | Performance-Led Brand TVC
BRAND
Darlie
TYPE
TV Commercial
CATEGORY
Health
LAUNCH DATE
12 July 2025
PROJECT OVERVIEW
This Darlie brand TVC places Keung To’s expressive performance at the centre of the film.
The campaign builds its appeal through personality, gesture, timing and vivid colour, allowing Keung To’s natural screen presence to carry the brand message in a direct and engaging way.
Controlled camera movement, clean lighting and polished art direction support the performance without overwhelming it. Each visual beat is designed to highlight a different expression or character moment while maintaining a bright, contemporary brand image.
Directed by Taolam and produced by Invisible Lab, the finished film balances celebrity performance, visual refinement and youthful audience appeal.
PRODUCTION CREDITS
Client: Darlie Hong Kong
Agency: Sunny Idea
Featuring: Keung To
Production House: Invisible Lab
Producer: Ying Ying Wong
Director: Taolam
Assistant Director: Manlam
DP: Sze Long
Gaffer: Hero
Art Director: GK
Stylist: Dawn
Production Manager: Raymond
Make up: Ide
Hair: Dave
Post Production: Eighteen and a half @eighteenandahalf
Producer: Ling @lingtoni119
Offline Editor: Erick
Online Editor: Tracy @tracylee_car
Colorist: 聰 @chungchow1945
CG: Will
Audio Mixing: Ball Ball @labroe_lee
Explore more Darlie × Keung To campaigns: Sport & Motion TVC · Performance-Led TVC · 2022 Youth Ensemble TVC
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