BOC Life｜Everyone Stay Young App Mascot Online Campaign

Plan B Film Production presents the BOC Life “Everyone Stay Young” app online video, a light-hearted and charming piece built around an irresistibly cute mascot.
The film uses the mascot as the central character to introduce the BOC Life insurance app, encouraging audiences to stay active, move more, and maintain a youthful lifestyle through regular exercise.

With a focus on fun and approachability, the video combines simple in-app moments with playful mascot performance, creating a friendly bridge between digital tools and real-life healthy habits. The upbeat tone and expressive body language of the mascot help convey the message that staying young isn’t just about age—it’s about mindset and daily action.

From a production standpoint, organising the mascot element was one of the key challenges. Because the actor inside the suit could not stay in costume for long periods, the team had to design a highly efficient shooting rundown:

Carefully blocking each scene in advance

Minimising retakes

Coordinating camera, lighting, and performance with tight timing

This required precise preparation and close collaboration among all departments to ensure performance quality without overtaxing the actor.

The final video blends cute character work, clear app communication, and a positive wellness message—showcasing BOC Life’s “Everyone Stay Young” app in a way that is both engaging and memorable.