Plan B Film Production presents the HSBC x Keung To campaign, a bold and energetic piece designed to connect HSBC One with the mindset of a new generation of investors.
Fronted by Keung To, the film captures youth, momentum, and ambition through fast pacing, expressive performance, and dynamic visual language.

The storytelling is driven by movement—sharp camera transitions, fluid tracking shots, and punchy edits that mirror the speed and decisiveness of modern life. This visual rhythm reinforces the idea that investing today should feel accessible, intuitive, and in sync with how young people live and think.

Keung To’s presence brings confidence and relatability to the message. His performance anchors the high-energy visuals, guiding viewers through the idea that HSBC One provides smart, flexible tools to support investment journeys from an early stage. Rather than overwhelming with complexity, the film communicates clarity and empowerment.

Graphic elements and motion accents are integrated seamlessly to support key messages, while the overall tone remains vibrant and forward-looking. The result is a campaign that positions HSBC One as a modern banking and investment solution—built to grow alongside the ambitions of the younger generation.

This project highlights Plan B Film’s strength in delivering youth-focused, performance-driven brand films, combining pace, style, and clear financial messaging into a visually engaging experience.