HSBC One x Chloe So｜Online Campaign

This online campaign features Chloe So in a high-energy video crafted to connect with the younger generation and encourage their first experience in investment through HSBC One.

With fast-paced editing, dynamic camera movements, and a contemporary visual rhythm, the video delivers financial concepts in a bold and accessible way. The energetic storytelling reflects the mindset of young investors—curious, confident, and ready to take action—while positioning HSBC One as an approachable entry point into investment.

Plan B Film translated financial messaging into an engaging visual language, balancing clarity and momentum to create an online-first video that resonates with young audiences and drives investment curiosity.