China Mobile International｜Global Corporate Brand Film
BRAND
China Mobile
TYPE
Corporate Video
CATEGORY
Branding
LAUNCH DATE
29 September 2019
PROJECT OVERVIEW
This corporate brand film presents the global development and connectivity of China Mobile International (CMI) across Hong Kong and international markets.
Directed by Tao Lam, the film translates CMI’s international network and technology services into relatable human situations. Office professionals, travellers, young mothers and families appear across multiple locations, showing how communication services support business operations, cross-border connections and everyday life.
The production uses a human-centred narrative to make a large-scale corporate message feel clear and accessible, connecting CMI’s global vision with recognisable real-world experiences. Invisible Lab served as the production house for the project.
PRODUCTION CREDITS
CLIENT: CMI 中國移動國際
DIRECTOR: TAOLAM
PRODUCTION HOUSE: YING YING WONG@INVISIBLE LAB
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