yuu|Teammate Online Campaign
BRAND
yuu
TYPE
Online Video
CATEGORY
Branding
LAUNCH DATE
30 December 2021
PROJECT OVERVIEW
Plan B Film Production presents the yuu x Teammate online video, a playful and character-driven piece designed to highlight the convenience of the yuu app for everyday online shopping.
The story introduces a Hulk look-alike character whose oversized strength contrasts humorously with the simplicity of daily purchasing. Instead of using brute force to handle everyday needs, the character discovers that everything—from groceries to daily essentials—can be effortlessly managed through the yuu app.
The exaggerated character performance adds instant visual impact and comedy, making the message approachable and memorable. By placing a powerful figure in ordinary shopping scenarios, the video reinforces the idea that even the “strongest” tasks don’t require effort when using the right platform.
The pacing is light and energetic, supported by clear visual cues that demonstrate how the yuu app streamlines online shopping. Simple actions, expressive reactions, and humorous timing guide viewers through the app’s ease of use without overwhelming them with technical detail.
This project showcases Plan B Film’s strength in delivering entertaining, brand-led storytelling through character concepts and concise digital execution. The final video communicates yuu’s key message clearly: online shopping for daily goods can be fast, simple, and hassle-free.
PRODUCTION CREDITS
Client: yuu
Production House: PlanBfilmhk
Agency: Kids & Dogs
Director: Manlam
Producer: Inma Yip
Post House: 叄沾百各 3JBK
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