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Citic Bank International|Online Campaign EP03 (Teresa Mo)

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BRAND

Citic Bank

TYPE

Online Video

CATEGORY

Banking

LAUNCH DATE

12 April 2023

OVERVIEW

Citic Bank International Online Video EP03 introduces a light-hearted, comedic story built around the theme of exchanging money the smart way. The episode follows a young girl who has no idea how to handle foreign currency exchange—until our hero, Teresa Mo, appears to guide her through the process effortlessly using the Citic Bank International app.

The storytelling embraces an exaggerated comedy tone, with expressive acting, playful rhythm, and humorous misunderstandings. Central to this episode is the creative wordplay of “唱錢” (sing money) and “唱歌” (sing songs), transforming the simple act of currency exchange into a fun comedic performance. Through this concept, the film highlights how complicated, confusing tasks can become simple—and even entertaining—when using the right tool.

The visuals and pacing lean toward lively, humorous beats, allowing Teresa Mo’s signature charm and comedic timing to shine. Each moment underscores the contrast between the girl’s confusion and the ease brought by the Citic Bank app, reinforcing the message: smart exchange can be as easy—and fun—as singing.

This episode showcases Plan B Film Production’s strength in character-driven comedy, energetic visual storytelling, and creative execution, delivering a memorable chapter within the Citic Bank International online video series.

CREDIT LIST

Client: Citic Bank International 中信銀行(國際)

Agency: Whazzup

Production House: Invisible lab

Director: Taolam

Producer: Ying Ying Wong@Invisible Lab

Assistant Director: 何笑

DP: Pak Sum

Gaffer: Tak Gor

Art Director: GK

Stylist: Kerry Law

Production Manager: Larry Siu

Post Production: Chop Chop

Producer: Alvin

Offline Editor: Toby

Online Editor: Tom

Colorist: 聰

Audio Mixing: Ball Ball

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