MTR Airport Express｜Elderly TVC Campaign
BRAND
MTR
TYPE
TV Commercial
CATEGORY
Branding
LAUNCH DATE
12 July 2025
OVERVIEW
Plan B Film Production is proud to present our latest collaboration: an exclusive look at our high-impact campaign for the MTR Airport Express. As a premier, professional Hong Kong production house, we specialize in transforming ambitious ideas into compelling visual stories.
Our expertise spans the full spectrum of modern media, including dynamic TV commercial (TVC) production, engaging online video content, and innovative digital content creation tailored for all platforms. We operate as a full-service agency, managing every step of the creative journey—from storyboard to screen—ensuring seamless execution and broadcast-quality results that bring your brand's unique narrative to life.
We delivered a campaign for the MTR that connects with commuters and travelers alike, showcasing our ability to meet complex logistical and creative challenges. Discover how Plan B can help your brand resonate with your target audience. Visit our portfolio or contact us today to discuss your next major project.
CREDIT LIST
Client | MTR @mtrhk
Agency | Narrow Door @narrowdoorltd
Creative | Joseph Mok @joemoking , Apple So @applesososo , Charlie Tai @taiyiktung , Christy Leung @goriii._.o0 , Krystal Cheng @cmc222 , Jolin Chan @cheuklamhaha , Karla Ngan @6kawa
Account Servicing | Melaine Yau @iamelanie , Yumi Wong @wongyukmei , Jacky Ho @jackyhch
Production House | Plan B @planbfilmhk
Director | Manlam @messymanlam
Producer | Inma @poeyedog ; Ting erica.ting
DP | Sze Long @szelong_story
Gaffer | Hero @herophm
PM | Kenny Chan
Art Director | GK @paperskingk
Casting | Bonnie @bonbonbonnieeeee ; Ding @i_hate_veggiess
Stylist | Dawn @10gdawn
Make up & Hair | Yannie
Sandman | Hoyin @yanhoyin
Post Production | Eighteen and a half @eighteenandahalf
Producer | Ling @lingtoni119
Offline Editor | Elvan @elvanlau1213
Online Editor | Lavi @laviiiiiii
Colorist | 聰 @chungchow1945
Audio Mixing | Ball Ball @labroe_lee
BEHIND THE SCENES
This MTR Airport Express TV commercial was produced on location by the Plan B Film Production team, with a focus on portraying authentic moments and emotional details related to elderly passengers’ travel experiences. The visual approach emphasized warmth, clarity, and trust to reflect the brand’s commitment to care and accessibility.
Filming took place within active MTR environments, requiring close coordination with on-site operations and flexible production planning. The team managed lighting setup, camera movement, and on-set coordination to ensure a smooth workflow while delivering clear and human-centered storytelling.
Behind-the-scenes moments from MTR Airport Express campaign, showcasing these elderly actoress on-set performance, crew collaboration, and the light-hearted atmosphere during filming.
RELATED WORKS
This featured work showcases Plan B Film Production’s approach to commercial video production, combining strong visual storytelling, brand-focused execution, and production expertise. From concept development to filming and post-production, each project is crafted to support the campaign message and create meaningful audience impact.
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VIDEO PRODUCTION WORKS by TYPE
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Let’s Build Your
NEXT CREATIVE PROJECT TOGETHER
Whether you have a new campaign, a brand initiative or an idea still in its early stages, we are here to help shape it into a story worth telling.
Get in touch with our team — we are ready to assist, advise and bring your vision to life.