Pricerite｜P Coin App TVC Campaign

Plan B Film Production is excited to present the Pricerite “P Coin” TVC, a lively and visually engaging commercial created to celebrate the launch of the brand’s new loyalty program. Filmed entirely using a one-shot technique, the TVC captures uninterrupted movement and dynamic choreography, creating a seamless flow that mirrors the excitement of earning and using P Coins.

The creative direction embraces a vibrant color palette, energetic lighting, and celebratory performance cues to build a joyful, festive mood. Characters move through playful transitions and interconnected scenes, showcasing the benefits of P Coin in a fun, memorable way. The one-shot execution enhances the sense of momentum, making the entire spot feel fluid, modern, and full of positive energy.

Each frame is designed to highlight the idea of reward, discovery, and celebration. Props, set pieces, and color-blocked backgrounds add visual rhythm, while confident gestures and expressive reactions reinforce the excitement of joining the P Coin program. The pacing remains upbeat throughout, ensuring the key message lands quickly and effectively.

From conceptualization to on-set coordination, the TVC demonstrates how bold art direction and one-shot filmmaking can create a strong emotional connection with audiences. The result is a vibrant, feel-good piece that announces the Pricerite P Coin loyalty program with style and impact.