MTR Back to the Future EP02｜Online Campaign Video
This online video production for MTR, created by Plan B Film Production in Hong Kong, continues the series’ forward-looking exploration of urban mobility through a dynamic and contemporary visual approach. Episode 02 builds on the established narrative by combining expressive performance with fast-paced storytelling, reinforcing the brand’s sense of momentum and transformation.
From a production perspective, the film focuses on rhythm, movement, and performance-driven moments designed specifically for digital-first platforms. Camera pacing, transitions, and visual composition were carefully crafted to maintain clarity and energy within a short-form online viewing environment, ensuring the message remains engaging and accessible.
The project required close coordination across departments to deliver a polished and cohesive episode that aligns with MTR’s progressive brand positioning while meeting the demands of online distribution.
Client | MTR @mtrhk
Agency | DDB @ddbhongkong
Starring | 林峯 @lam_fung_official and Supporting
Production House | Plan B @planbfilmhk
Director | Tao Lam @lamtao/ Manlam @messymanlam
Assistant Director | 何笑@hosiupk
Producer | Jasmine Chow @jaschow/ Inma @poeyedog
DP | Sze Long @szelong_story
Gaffer | Hero @herophm
PM | Kenny Chan
Props | GK @paperskingk
Casting | Bonnie @bonbonbonnieeeee
Extras Support: Ding @i_hate_veggiess / Tsun Pak
Stylist | 0B @0b0bb0bbb
Make up: Ide @idekwan
Hair: Dave @da_ve_ng
Soundman | Hoyin @yanhoyin
Post Production | Eighteen and a half @eighteenandahalf
Producer | Ling @lingtoni119
Offline Editor | Elvan @elvanlau1213 / Fai
Online Editor | Lavi @laviiiiiii / Hong KeiAI | Dick
Colorist | 聰 @chungchow1945
CG | 圍威喂 Wai Wai Wai Studio, @waiwaiwai Sing
Music Compose & Audio Mixing | Ball Ball @labroe_lee
Contact us: info@planbfilmhk.com
#MTR #TVC #VideoProductionHK #PlanBFilm #HongKongProductionHouse
Behind the Scenes
This project was produced on location by the Plan B Film Production team across multiple real-life environments. Filming was carefully coordinated around MTR operational schedules and public flow, requiring flexible on-set planning and close coordination to meet safety and production standards.
The shoot involved lighting setup, mobile camera operation, and on-site coordination, allowing the team to capture natural, authentic moments while delivering clear and effective brand communication.
Behind-the-scenes images from the filming of MTR “Back to the Future” online campaign, capturing on-set moments, cast performances, and production details throughout the shoot.
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