MTR Back to the Future X Lam Fung EP02｜Online Campaign Video
BRAND
MTR
TYPE
Online Video
CATEGORY
Branding
LAUNCH DATE
26 November 2025
OVERVIEW
For the second episode of MTR’s "Back to the Future" campaign, our focus was on delivering a grounded yet futuristic vision of urban mobility. Starring Raymond Lam (林峯), the project centered on high-stakes location shooting within active MTR environments. The production required tight coordination to capture Raymond Lam’s performance and the dynamic scale of the stations within very limited operational windows.
To meet the demands of online viewing habits, we prioritized a rhythmic editing style and fluid cinematography, ensuring the brand message stays engaging for digital audiences. From the initial lighting setups to the final grade, Plan B Film managed the entire advertising production workflow with technical precision, delivering a high-quality visual narrative that aligns with MTR’s progressive brand identity.
CREDIT LIST
Client | MTR @mtrhk
Agency | DDB @ddbhongkong
Starring | 林峯 @lam_fung_official and Supporting
Production House | Plan B @planbfilmhk
Director | Tao Lam @lamtao/ Manlam @messymanlam
Assistant Director | 何笑@hosiupk
Producer | Jasmine Chow @jaschow/ Inma @poeyedog
DP | Sze Long @szelong_story
Gaffer | Hero @herophm
PM | Kenny Chan
Props | GK @paperskingk
Casting | Bonnie @bonbonbonnieeeee
Extras Support: Ding @i_hate_veggiess / Tsun Pak
Stylist | 0B @0b0bb0bbb
Make up: Ide @idekwan
Hair: Dave @da_ve_ng
Soundman | Hoyin @yanhoyin
Post Production | Eighteen and a half @eighteenandahalf
Producer | Ling @lingtoni119
Offline Editor | Elvan @elvanlau1213 / Fai
Online Editor | Lavi @laviiiiiii / Hong KeiAI | Dick
Colorist | 聰 @chungchow1945
CG | 圍威喂 Wai Wai Wai Studio, @waiwaiwai Sing
Music Compose & Audio Mixing | Ball Ball @labroe_lee
Contact us: info@planbfilmhk.com
#MTR #TVC #VideoProductionHK #PlanBFilm #HongKongProductionHouse
BEHIND THE SCENES
This project was produced on location by the Plan B Film Production team across multiple real-life environments. Filming was carefully coordinated around MTR operational schedules and public flow, requiring flexible on-set planning and close coordination to meet safety and production standards.
The shoot involved lighting setup, mobile camera operation, and on-site coordination, allowing the team to capture natural, authentic moments while delivering clear and effective brand communication.
Behind-the-scenes images from the filming of MTR “Back to the Future” online campaign, capturing on-set moments, cast performances, and production details throughout the shoot.
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