yuu｜Dad & Baby Everyday Shopping Online Campaign

This yuu online campaign follows a father caring for his baby while managing the small but constant tasks of everyday family life. Feeding, soothing and household routines create a warm, relatable setting in which convenient shopping becomes genuinely useful.

Rather than presenting the app as a conventional product demonstration, the story integrates yuu naturally into the dad’s day. He can order household and baby essentials without leaving home, allowing the functional benefit to emerge through a recognisable parenting situation.

Plan B Film handled the campaign’s production execution, including performance direction, lifestyle cinematography, domestic art direction and post-production pacing. Natural reactions and carefully observed details keep the film human and believable, while clear app moments communicate the service simply.

The result is a gentle, family-focused online video that connects digital convenience with a meaningful everyday benefit: giving busy parents more time and attention for the people who matter most.