yuu｜Dad Online Campaign Video
BRAND
yuu
TYPE
Online Video
CATEGORY
Branding
LAUNCH DATE
15 December 2021
PROJECT OVERVIEW
Plan B Film Production presents the yuu x Dad online video, a heartfelt story centered on everyday fatherhood and smart shopping convenience.
The film follows a dad as he looks after his baby, navigating daily routines and household responsibilities with care and patience. Amid feeding, soothing, and tending to his child, the yuu app becomes a practical companion—allowing him to quickly and easily purchase daily necessities without leaving home.
Through natural, slice-of-life moments, the story highlights how yuu simplifies everyday shopping, giving parents more time and peace of mind to focus on what truly matters. The app’s ease of use is woven seamlessly into the narrative, reinforcing its role as a reliable solution for busy families.
With a gentle, warm tone and authentic performances, the video reflects the reality of modern parenting. This project demonstrates Plan B Film’s strength in telling human, relatable stories that connect emotional moments with clear, everyday brand benefits.
PRODUCTION CREDITS
Client: yuu
Production House: PlanBfilmhk
Agency: Kids & Dogs
Director: Manlam
Producer: Inma Yip
Post House: 叄沾百各 3JBK
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