Eau Thermale Avène｜Aqua Cream-in-Gel Cross-Generational Skincare Campaign

Plan B Film HK presents a sophisticated brand storytelling piece for Eau Thermale Avène’s Aqua Cream-in-gel. This project features an insightful dual-interview with two generations of talent: Cecilia So and Sandy Lam, exploring their unique points of view (POV) on the evolving importance of skincare.
To reflect the purity and refreshing hydration of the product, our production team utilized a minimalist white-on-white studio setting. Directed by Tao Lam and produced by Inma Yip, the film balances authentic conversational moments with a series of high-definition beauty insert shots. These close-ups capture the gel-to-cream texture and the radiant skin finish under soft, clean lighting. This production showcases Plan B Film HK’s ability to combine celebrity interview formats with technical product cinematography, delivering a clean, medical-grade aesthetic that remains emotionally engaging.