Eau Thermale Avène｜French Pronunciation Guide Brand Film

Plan B Film HK presents one of the most memorable brand education campaigns for Eau Thermale Avène in the Hong Kong market. To solve the common challenge of brand name mispronunciation, we produced a series of "French Lesson" videos featuring the legendary Carol "DoDo" Cheng (鄭裕玲) alongside the hilarious duo I Love You Boyz (Donald & Jim).
Directed by Tao Lam and produced by Inma Yip, the film adopts an engaging, light-hearted educational format. By contrasting Donald and Jim’s comedic attempts with Carol Cheng’s signature authoritative and elegant delivery, the campaign successfully taught consumers how to say "Avène" in its authentic French phonetics. This project highlights our production house’s ability to transform functional brand messaging into viral entertainment, utilizing celebrity chemistry to enhance brand recall and consumer engagement.