Avène x Cecilia So｜Ultimate 3-Step Hydration Online Campaign

Plan B Film HK partnered with Eau Thermale Avène to create a fresh and engaging digital advertisement starring the charismatic Cecilia So (蘇麗珊). Moving away from static skincare tutorials, this project utilizes Cecilia’s expressive acting and quirky personality to guide the audience through Avène’s "Ultimate 3-Step Hydration" ritual.
The narrative is designed to be both informative and highly entertaining, featuring a fast-paced, rhythmic edit that highlights the Ease-of-Use of the products. Directed by Tao Lam, the film captures Cecilia’s playful interactions with the camera, making the "Cleanse, Mist, and Moisturize" routine feel accessible and fun. By combining character-driven storytelling with crisp beauty cinematography, the campaign successfully captures the attention of a younger, digital-native audience. This project demonstrates our production house’s ability to inject personality and creative acting into functional brand messaging, turning a routine tutorial into a memorable brand experience.