Bank of China｜Cheers Card Online Campaign
Plan B Film Production is delighted to present the Bank of China (Hong Kong) “Cheers Card: Feel Every Moment Together” Online Campaign, a warm and emotionally driven film that traces the milestones of a man’s life—from carefree moments shared with childhood friends to the treasured experiences he now creates with his own family. Through a heartfelt narrative and touching visual moments, the commercial highlights the idea that every stage of life carries value, connection, and reason for celebration.
The storytelling unfolds through a series of intimate, carefully paced scenes that reflect different chapters of the protagonist’s journey. Youthful memories, early career struggles, friendship bonds, and tender family interactions are interwoven to present a complete emotional arc. This progression reinforces the campaign’s message: life is made meaningful by the moments we share, and the BOCHK Cheers Card is designed to accompany and enrich these experiences.
Warm lighting, nostalgic color palettes, and natural performance direction help shape an atmosphere of sincerity and emotional resonance. Each transition elegantly bridges past and present, creating a sense of continuity that mirrors the protagonist’s evolving life. Subtle visual details—gestures, expressions, and quiet pauses—deepen the storytelling and connect viewers with the character’s personal reflections.
From early conceptualization to execution, the Online Video Campaign focuses on crafting a cinematic narrative that feels relatable and heartfelt. The final film positions the Cheers Card not merely as a financial tool, but as a companion that supports everyday milestones, joyful moments, and meaningful connections throughout one’s life journey.
Client: 中國銀行 Bank of China
Agency: Hungry Digital
Production House: Plan B Film Production
Director: Taolam
Producer: Inma Yip
Assistant Director: 何笑
DP: Tat Gor
Gaffer: Leung
Art Director: GK
Stylist: 0B
Production Manager: Kenny
Post Production: 18andahalf
Producer: Ling
Offline Editor: Toby
Online Editor: Tracy
Colorist: 聰
Audio Mixing: Ball Ball
Campagin Key Visual
Plan B Film Production also supported the key visual and print advertising shooting for the BOC Cheers Card campaign, extending the warm emotional tone of the commercial into still-image campaign assets. Built around family connection and shared moments, the KV visuals use scenes of celebration, dining, and parent-child interaction to further reinforce the brand message of “Savour every moment together.”
The final key visual centres on family-themed storytelling, focusing on genuine interaction and the warmth of meaningful occasions. Through soft lighting, intimate composition, and lifestyle-driven imagery, the print visuals carry forward the emotional texture of the film while strengthening the idea of Cheers Card as a companion for sharing, celebrating, and cherishing important moments in life. The result is a more cohesive campaign identity with stronger emotional resonance across print and promotional platforms.
Client: Bank of China
Agency: Hungry Digital
Production House: Plan B Film Production
Photographer: Sze Long @szelong_story
Making Of
Behind the scenes of the Bank of China Cheers Card campaign, the production team focused on authentic emotions and natural storytelling. From direction and performance to lighting and pacing, each scene was carefully crafted to reflect meaningful life moments across different stages. These BTS images capture the collaborative process on set and the attention to detail that shaped the film’s warm and heartfelt tone.
Behind-the-scenes moments from the production, capturing the collaboration between the director, crew, and cast. From on-set communication to visual adjustments, these images reflect the careful craftsmanship behind the final film.
RELATED WORKS
This featured work showcases Plan B Film Production’s approach to commercial video production, combining strong visual storytelling, brand-focused execution, and production expertise. From concept development to filming and post-production, each project is crafted to support the campaign message and create meaningful audience impact.
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