Cathay Pacific｜Limited Edition Samsonite Luggage Showcase Video

Plan B Film presents a cinematic product showcase for the Cathay x Samsonite collaboration, where the limited-edition suitcase takes center stage as the main hero product. Creatively led by Leo Burnett, the film is designed to highlight the luggage's sleek aesthetic and durability against the luxurious backdrop of the Cathay Pacific Airport Lounge.
The production was a race against time, with only a 4-hour window to capture the hero product before the lounge opened to travelers. Under the direction of Manlam and DP Tat Gor, the team utilized precision lighting and sophisticated camera movements to accentuate the suitcase's textures and iconic branding. The result is a refined, relaxing visual narrative that positions the Cathay x Samsonite luggage as an essential companion for the modern voyager. Post-production by 18andahalf further elevated the hero product's presence through meticulous color grading and editing.