HSBC One x Chloe So｜Online Campaign
BRAND
HSBC
TYPE
Online Video
CATEGORY
Branding
LAUNCH DATE
3 February 2021
PROJECT OVERVIEW
This online campaign features Chloe So in a high-energy video crafted to connect with the younger generation and encourage their first experience in investment through HSBC One.
With fast-paced editing, dynamic camera movements, and a contemporary visual rhythm, the video delivers financial concepts in a bold and accessible way. The energetic storytelling reflects the mindset of young investors—curious, confident, and ready to take action—while positioning HSBC One as an approachable entry point into investment.
Plan B Film translated financial messaging into an engaging visual language, balancing clarity and momentum to create an online-first video that resonates with young audiences and drives investment curiosity.
PRODUCTION CREDITS
CLIENT: HSBC
AGENCY: NARROW DOOR
FEATURING: CHLOE SO #蘇皓兒
DIRECTOR: Manlam
PRODUCER: INMA YIP
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This featured work showcases Plan B Film Production’s approach to commercial video production, combining strong visual storytelling, brand-focused execution, and production expertise. From concept development to filming and post-production, each project is crafted to support the campaign message and create meaningful audience impact.
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