HSBC Mobile Banking｜Easy Cheque Deposit Comedy Online Video
This comedy-style online video was created for HSBC Mobile Banking as part of the “Easy Version” series, focusing on educating elderly users about cheque deposit through the mobile app.
Starring Liza Wang and Law Kar Ying, the video adopts a light-hearted and humorous approach to explain a banking process that is often perceived as complicated or intimidating. Instead of traditional instructional messaging, the campaign uses character interaction and comedic timing to simplify the concept and reduce barriers to adoption.
By contrasting everyday habits with the convenience of mobile cheque deposit, the video highlights how users can complete banking tasks without visiting a physical branch. The entertaining narrative makes the information more approachable, increasing understanding and recall among the target audience.
This project demonstrates Plan B Film’s ability to communicate functional financial information through comedy-driven storytelling, transforming complex or “boring” topics into engaging and accessible online content.
Client: HSBC
Agency: WT
Production House: Invisible Lab
Director: Taolam
Producer: Ying Ying Wong @invisible lab
Featuring: Liza姐, 家英哥
Assistant Director: Ho Sui
DP: Sze Long
Gaffer: 帶子
Art Director: Amos
Stylist: Na 姐
Production Manager: Raymond, Mouse
Post Production: Uncle
Producer: Sandy
Offline Editor: Sing
Online Editor: Jason
Colorist: 全
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