HSBC One｜The Investment Battle EP01 Online Campaign

Invisible Lab (Plan B Film) produced this innovative campaign for HSBC One in collaboration with Wunderman Thompson. The objective was to attract the younger generation to the often complex world of investing.
We adopted a vibrant, fast-paced game show format—"The Investment Battle: Episode 1"—centered around a "True or False Stock Knowledge Quiz." This gamified approach, directed by Tao Lam and Manlam, successfully demystifies stock market entry while positioning HSBC One as a modern, approachable banking solution. The campaign highlights Invisible Lab’s expertise in creating engaging, youth-oriented digital content that perfectly bridges education and entertainment, proving that financial learning can be fun and interactive in 2025.