This online campaign video was produced by Plan B Film Production for HSBC, featuring Lam Suet and delivering a playful, approachable interpretation of the “Unlock Your Real Capital” message.

Built around Lam Suet’s naturally humorous and grounded on-screen presence, the film presents financial flexibility through relatable everyday scenarios and character-driven storytelling. Subtle comedic timing, candid expressions, and familiar situations help translate financial concepts into a narrative that feels friendly, accessible, and human.

Visually, the production adopts a clean and restrained approach, with simple compositions, expressive performance beats, and a gentle comedic rhythm. The understated visual language keeps focus on character interaction and storytelling clarity, allowing the message to unfold with warmth and sincerity.

From concept development through post-production, Plan B Film Production oversaw the full creative process, ensuring tonal consistency, visual polish, and clear communication. The final video balances humour and clarity, presenting HSBC’s message in a confident yet down-to-earth manner that resonates with a broad audience.