Innisfree｜My Cushion Define Your Style Beauty Campaign

Plan B Film HK partnered with INNISFREE to produce a colorful and energetic digital campaign for the "My Cushion" collection. Starring the charismatic Joyce Cheng (鄭欣宜), the video uses a creative and playful metaphor to demonstrate product customization.
The narrative features a "mascot boy" character who changes outfits to represent the diverse range of cushion case designs and finishes available at Innisfree. Directed by Tao Lam and produced by Inma Yip, the film follows Joyce as she guides the audience through the process of matching their makeup to their personal fashion style. This project showcases our production house’s expertise in stylized art direction, visual storytelling, and influencer-led beauty marketing, blending K-beauty aesthetics with high-energy local talent to drive brand engagement.