Nurtec｜One Take to Stop Migraine Online Campaign Video｜ ft. Min Chen

Plan B Film Production is proud to introduce the Nurtec ODT campaign featuring Min-Chen Lin, built around the tagline “Headache Relief in One Take.” This commercial embraces a stylized Japanese CM aesthetic, brought to life through a handcrafted miniature city set designed in striking shades of blue. The playful scale, expressive art direction, and rhythmic pacing work together to create a vibrant world that captures attention instantly.

The creative direction focuses on delivering a strong visual metaphor—transforming migraine relief into a dynamic, cinematic action that occurs effortlessly in “one take.” By placing Min-Chen inside a whimsical, small-scale urban environment, the film achieves a fresh and imaginative tone that reflects both the character’s charm and the product’s fast-acting efficiency.

Through exaggerated graphic elements, sharp editing, and bold motion cues, the commercial blends humor with visual clarity. The Japanese CM influence is evident in the energetic transitions, iconic text treatments, and stylized framing that give the spot its distinctive personality. Each scene is crafted to reinforce the immediacy of the product benefit while maintaining an engaging, uplifting mood.

Performance direction plays an important role in balancing the playful tone with the communication of relief and confidence. Min-Chen’s movements, expressions, and timing contribute to the lighthearted rhythm that defines the narrative. The miniature city set amplifies this charm, offering unexpected scale and visually delightful moments throughout the film.

From conceptual development to the final polish, Plan B Film Production ensured that every detail—from miniature model craftsmanship to color design and post-production finishing—supported the commercial’s imaginative approach. The result is a fun, memorable piece that communicates quick migraine relief through an eye-catching visual universe.