yuu x Law Kar Ying｜Mission $88 Online Campaign
Plan B Film Production proudly presents yuu “Elite Task Force – Law Kar Ying’s $88 Combo”, a creative miniature-themed commercial honored with the 2023 Kam Fan Award (HK4As) – Film Craft: Production Design Gold for its exceptional craftsmanship and visual design.
Starring Law Kar Ying（羅家英）, the film playfully transforms a simple $88 promotion into a full-scale “special ops mission.” Set within a meticulously crafted miniature world, the commercial features detailed scale-model environments, expressive props, and precision-built sets that give the entire piece a unique tactile charm.
The narrative follows Law Kar Ying as he takes command of the “Elite Task Force,” humorously navigating the mission to unveil his personal $88 combo selections. His iconic comedic timing and charismatic presence anchor the storytelling, perfectly complementing the miniature action scenes.
Dynamic editing, stylized camera movement, and quick comedic beats help elevate the action-comedy tone. Each miniature environment is designed with award-level artistry, creating a visually surprising universe that blends handcrafted detail with energetic, cinematic pacing.
This award-winning piece not only highlights yuu’s $88 offer but also showcases Plan B Film Production’s strengths in imaginative concept development and high-craft production design.
The collaboration with Law Kar Ying delivers a fun, memorable, and highly shareable campaign brimming with personality and creativity.
Client: yuu to me @yuu.hk
Agency: Kids & Dogs @kidsanddogs.hk
Creative: Almon @almonlam
Marco @layermarco
Charles @hongkingyeung
Production House: Plan B Film Production Limited @planbfilmhk
Director: Manlam @messymanlam
Producer: Inma Yip @popeyedog
Director of Photographer: Chan Sze Long @szelong_story
Camera Assistant: Chow Chit Chung, Ken Mok
Gaffer: Sai keung @chrislam_foto
Lighting Assistant: Kelvin Lau, Wong Hin Lik
Head of Art Department: Paperskin GK @paperskingk
Art Team:
Sincere @sinceref
Dawn @dawnl021
Jenna @jenna_tattoo
Renne @neohrc
Samuel @samuelxchoi
Production Assistant:
Dee @ardeechan
BonBon @leoip1125
Stylist: 0B @0b0bb0bbb
3D printing company: JODYEAH @jodyyeah
Post Production House: Eighteen and A Half @eighteenandahalf
Post Production Producer: Ling
Editor: Toby Check @tobytobytobytoby
Online Editor: Honky Lau @honkylau
Colorist: Chow Chung @chowchung
Mixing and Sound Design : Labroe Lee @labroe_lee
VO Talent: Ryan
#planbfilmhk #advertising #productionhouse
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