Nestlé Beneprotein｜Strength in Every Moment TVC Campaign

This TV commercial was produced by Plan B Film Production for Nestlé Health Science, promoting the Beneprotein campaign and featuring ambassadors Lawrence Wong and Louisa So.

Designed with a gentle and warm storytelling approach, the film presents Beneprotein as a simple and reliable source of nutritional support for everyday wellbeing. Through natural performances, relatable lifestyle moments, and thoughtful visual framing, the campaign highlights the importance of maintaining strength at every stage of life.

Visually, the TVC adopts a soft and comforting aesthetic, with balanced compositions, warm lighting, and calm pacing that reinforce a sense of trust and approachability. Subtle emotional cues and understated interactions help ground the narrative in real-life experience while keeping the focus on clarity and sincerity.

From concept development to final execution, Plan B Film Production oversaw the full production process, ensuring visual consistency, tonal alignment, and clear brand communication. The final commercial delivers a human-centered interpretation of Beneprotein’s benefits, combining warmth, credibility, and polished visual storytelling.