BOC Life｜Everyone Stay Young App Mascot Online Campaign
Plan B Film Production presents the BOC Life “Everyone Stay Young” app online video, a light-hearted and charming piece built around an irresistibly cute mascot.
The film uses the mascot as the central character to introduce the BOC Life insurance app, encouraging audiences to stay active, move more, and maintain a youthful lifestyle through regular exercise.
With a focus on fun and approachability, the video combines simple in-app moments with playful mascot performance, creating a friendly bridge between digital tools and real-life healthy habits. The upbeat tone and expressive body language of the mascot help convey the message that staying young isn’t just about age—it’s about mindset and daily action.
From a production standpoint, organising the mascot element was one of the key challenges. Because the actor inside the suit could not stay in costume for long periods, the team had to design a highly efficient shooting rundown:
Carefully blocking each scene in advance
Minimising retakes
Coordinating camera, lighting, and performance with tight timing
This required precise preparation and close collaboration among all departments to ensure performance quality without overtaxing the actor.
The final video blends cute character work, clear app communication, and a positive wellness message—showcasing BOC Life’s “Everyone Stay Young” app in a way that is both engaging and memorable.
CLIENT: BOC LIFE
AGENCY: Madkids
PRODUCTION: PlanBfilmhk
DIRECTOR: Man Lam
PRODUCER: Inma Yip
Making Of
The BOC Life “Everyone Stay Young” App Mascot Online Campaign, produced by Plan B Film Production, was designed as a cheerful and approachable introduction to the BOC Life insurance app. Centered around a lovable mascot, the video encourages viewers to stay active and maintain a youthful lifestyle through simple daily movement. From a production perspective, careful planning was essential, as the mascot performance required efficient scheduling and precise coordination across all departments. Scenes were tightly blocked in advance to minimize retakes and ensure smooth execution within limited costume time. The final film blends playful character work with clear app messaging, delivering a positive and memorable wellness story for digital audiences.
A playful mascot-led online campaign by Plan B Film Production that delivers a fun, approachable message about staying active and living young with the BOC Life app.
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