Tam Jai Sam Gor｜Miniature Online Campaign Video
Plan B Film Production is proud to introduce our latest creative collaboration with Tam Jai SamGor and Tam Jai, titled “The World of High Fiber.” This TVC brings audiences into a whimsical miniature universe where the protagonist journeys through a stylized food world. Using detailed miniature sets, tactile textures, and dynamic camera work, the commercial transforms the high-fiber product story into a visually rich and memorable experience.
The concept focuses on expressing the benefits of the brand’s new high-fiber offerings through imaginative storytelling. By blending handcrafted aesthetics with playful character interactions, the commercial captures both the charm of the Tam Jai brands and the excitement of discovering something new.
As a professional Hong Kong production house, Plan B specializes in TVC, online video, and digital content creation. Our team oversees the entire production process—from creative development and art direction to miniature shooting and post-production—ensuring every project is delivered with polish and personality. Explore more of our creative work on the Plan B Film website.
Client: Tam Jai & Tam Jai 3 Gor @tamjai_hk @tamjai_samgor
Agency: Narrow Door @narrowdoorltd
Production House: Plan B Film Production @planbfilmhk
Director: Manlam @messymanlam
Producer: Inma Yip @popeyedog
DP: Sze Long @szelong_story
Gaffer: Hero @herophm
Production Manager aka food stylist : 豪 @lalado418
Art Director: Paperskin @paperskingk
Art team: Twiggy @twiggytang / Lisa @lisacowcowlai / Nat @_nokkk / Bala @pyt_1499
Stylist: 0B @0b0bb0bbb
Make Up & hair : Ide @idekwan / Tin
Casting: Bonnie
Talent: Karl @_karl.hy
Post Production: 18andahalf @eighteenandhalf
Producer: Ling @lingtoni119
Offline Editor: Elvan @elvanlau1213
Online Editor: Lavi @laviiiiiii
Colorist: Chow Chung @chungchow1945
Audio Mixing: Ball Ball @labroe_lee
VO: 家英哥
Behind the Scenes
This behind-the-scenes series captures the creative process behind Tam Jai Sam Gor – “The World of High Fiber”miniature online campaign. The production explores a playful visual approach through miniature filmmaking, transforming everyday food elements into an imaginative, scaled-down world that highlights Tam Jai Sam Gor’s new high-fiber products.
During the shoot, the creative and production teams worked closely to refine miniature set details, camera movements, and visual pacing. Careful attention was given to scale, texture, and composition to ensure the miniature world felt both visually engaging and closely connected to the brand’s product messaging.
The making-of moments showcase the collaboration between direction, art design, and cinematography, revealing how concept-driven storytelling and technical precision came together to deliver a fresh and memorable online campaign.
Behind-the-scenes images from the filming of Tam Jai Sam Gor’s miniature online campaign, capturing on-set moments, miniature set details, and the production process behind the imaginative visual world.
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